(CNET) -- Last Christmas Eve, Jeff Martin found himself forced to explain to a Canadian general why, when Santa Claus passed through Toronto, Ontario, that night, Google Maps had placed the city in the United States.
Martin, then a senior marketing manager in Google's Geo group, was part of a huge team of people involved in the joint U.S.-Canada North American Aerospace Defense Command's annual NORAD Santa tracker program, a long-running effort to provide children the world over a live view of Santa's progress as he and his reindeer deliver Christmas presents.
In 2007, Google signed onto the project as a technology partner, and since then, has been incorporating NORAD's data on Santa's whereabouts into special 2D Google Maps and 3D Google Earth representations.
And that's where the trouble began.
Is this Santa Claus?
All joking aside, NORAD has been taking its Santa tracking project seriously for decades. But it actually began in 1955 with a wrong number.
One morning that December, U.S. Air Force Col. Harry Shoup, the director of operations at CONAD, the Continental Air Defense Command--NORAD's predecessor--got a phone call at his Colorado Springs, Colorado, office. This was no laughing matter. The call had come in on one of the top secret lines inside CONAD that only rang in the case of a crisis.
Grabbing the phone, Shoup must have expected the worst. Instead, a tiny voice asked, "Is this Santa Claus?"
"Dad's pretty annoyed," said Terri Van Keuren, Shoup's daughter, recalling the legend of that day in 1955. "He barks into the phone," demanding to know who's calling.
"The little voice is now crying," Van Keuren continued. "'Is this one of Santa's elves, then?'"
The Santa questions were only beginning. That day, the local newspaper had run a Sears Roebuck ad with a big picture of St. Nick and text that urged, "Hey, Kiddies! Call me direct...Call me on my private phone and I will talk to you personally any time day or night."
But the phone number in the ad was off by a digit. Instead of connecting with Santa, callers were dialing in on the line that would ring if the Russians were attacking.
Before long, the phone was ringing off the hook, and softening up, Shoup grabbed a nearby airman and told him to answer the calls and, Van Keuren said, "'just pretend you're Santa.'"
source:CNN
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